Real Life Uses of Virtual & Augmented Reality - Coming Soon to a Shop, House, Company, Comic Book & Music Video Near You!

If you do a search on AR and VR "news" each week, you'll see a whole lot of information about the latest uses and developments in the field, which seem to be increasing daily. Skeptics might say that VR is dying (other than in the gaming business) and AR is the only one of the two that really matters anymore. The verdict is not out on that yet. Searches reveal a lot of sectors launching new ways to use VR to save and earn money. As usual, the best advice is to keep your eyes open and on the current VR and AR trends to stay sharp in your field.

Let's have a look at a few of the "news" items the popped off the page in today's search.

Perhaps inspired by Ikea's pioneering use of VR, now Macy's retail and department store is launching a VR experience to help customers walk through their possible, future living rooms to see how the space feels and if the products are right for them. Using a tablet, Macy's clients can design the perfect furniture set-up for their dream home and then immerse themselves in it in one of the 60 Macy's locations to set up this VR furniture pilot. Macy's says that the VR service will drive sales by increasing the customer experience by helping them to choose new furniture in way that is closer to home. It also means more space for Macy's as they see it as a way to show furniture that isn't necessarily present in the shop but can be ordered directly from the warehouse the moment the customer is ready to purchase. You can check out a video of Macy's new VR offer here.

Is it time for your furniture business to look into providing your clients with a VR simulation of their future dream rooms and homes?

What do you think of the Ikea kitchen simulation? Have a look below!

Now that we've talked shop, lets get back to the work floor and have a look at what the major, US conglomerate Honeywell has in mind for VR and AR. As a manufacturer of just about everything, so it seems, Honeywell, like so many companies, is faced with transferring the jobs of an older generation of retirees to a younger one of millennials.  If we are to believe the trend reports, the millennial generation stays in most job positions for no more than 2 years, which can be a nightmare in terms of positions that sometimes require up to 6 months of training. VR and AR training could help solve this issue, which so many businesses face.

Have a look at this recent Forbes article to learn more about what Honeywell has planned.

According to the article, it's also important to keep in mind that younger generations are not fans of passive training. Another Forbes article goes on to say that millennials will not join or stay long at companies that are behind on technology. Studies show that the younger workforce expects to use seamless tech in their daily jobs and would not only look for using VR and AR for training but also for entertainment breaks on the job. While working, it could also be an advantage to set the atmosphere as desired with the sounds and virtual spaces that make them feel more productive. Virtual meeting spaces and the flexibility to work from anywhere and still easily attend meetings will also be a requirement for many future workers.

Take 6 minutes to watch this interview about VR and AR training at Honeywell if you want to know more about their approach.

We've all heard about VR films and we saw when part of the world was taken over by Pokemon Go! Yet, it still came as a surprise to see this exciting news about Will.i.am of the band the Black Eyed Peas talking about his latest dive into the AR world via a graphic comic that comes to life and into VR through music videos, or "projects" as he calls them.

If you like graphic novels, comics, music and want to see some of the potential of augmented reality to literally (or is it figuratively or virtually or "augmentedly", in this case?) make things jump off the page, make sure to watch the Masters of the Sun video below. It's surprising and impressive. Just by seeing the technology in the video, you can already imagine how many ways it could be used for and way beyond entertainment.

In this recent NME article, Will.i.am is quoted saying the following:

If he's right and a shift is indeed happening, a change, then it's probably time for us all to start getting more familiar with VR and AR and to say "fuck yeah" to it as well.

As far as my VR research goes, it actually all started to take shape in my mind while watching this random Bjork VR video that a friend showed me while I was using her mobile VR headset. It made a huge impact on me that I couldn't shake as I love music and had never experienced it in such a way, with so many senses, as I did in that moment. I felt the potential of VR then and have said fuck yeah to it ever since. You definitely have to try it to believe it! My suggestion is to try VR and AR any chance you can to get used to the idea of them as there is no escaping some form of them in the future, whether while choosing furniture, training for jobs,  via experiencing music, comics entertainment and more!

Get your VR headset on and jump in the video below with Bjork!

Immerse yourself in more VR and AR news here next week.

by Sarah Markewich – SIVAR project intern spring 2018


To See or Not to See? It's Time to Focus on AR Glasses

Augmented Reality (AR) pioneer and Intel Corporation Research Manager Ronald Azuma has said that the current most important challenge of the field is to develop useful and meaningful consumer-ready AR that goes beyond the gimmick. At the recent Electronic Imagining 2018 conference, Azuma also said that we should re-frame the challenge with AR headsets and glasses by seeing their design as an opportunity to help consumers see better.

At just under 53 minutes, Azuma’s presentation is an investment in time, but a highly recommended one whether you are an AR newcomer, user, developer or anything in between.

You can watch it here. You can also get a good overview of it via this Next Reality article.

In researching virtual reality (VR) for months, I have also had to keep up on the AR field, as you can’t talk about one without the other even though they are so different – they face similar issues. Azuma’s presentation had the clearest and most to the point information that I have come across yet. Also appealing is how down-to-earth Azuma is about the topic. So often, you hear the exaggerated marketing talk of “the best” this or “the breakthrough” that or the “real game-changer”. Azuma leaves the superlatives out speaks in a language that even non-technical people can understand.

It is getting more and more important for even the layperson to understand the potential of AR and how far it can go beyond the Pokémon Go experience.

Azuma talks about the importance and benefits of AR use for companies for training and marketing and uses that do not even exist yet. But if AR only gets picked up in the world of industry and enterprise then it will remain niche, he says. He talks about consumer uses such as creating personal stories, with his wedding as an example. He takes us to the gazebo he got married in and imagines using AR to fill it in with memories. The power of being able to fill in real spaces with meaningful objects that you can interact with could really appeal to the consumer. Azuma sees AR’s potential to connect people with everyday spaces in a personal, often small-scale, yet spectacular way.

Whether for AR or VR, the biggest complaints always come down to the headsets, the glasses, the cables and the gadgets, among other issues such as field of vision, light reflection, quality of image and so forth. Every time I put on a shared headset, I have to admit; I get kind of grossed out by the eye smears and sweat left behind by someone else on the glass and the fabric. My multifocal glasses become malformed and blurry every time I have to adjust the glasses or program, which unfortunately is a lot (but that’s for another post).

What really caught my eye in Azuma’s speech was his way of gently bursting the bubble of the AR glasses problem. Convinced that there is currently no other possibility than some sort of glasses for AR use, Azuma decides to go with it rather than fight against it. He cleverly reminds us that we use goggles for swimming; ski glasses for skiing; protective glasses on the work floor; reading glasses for reading and other glasses for other purposes. It makes you wonder why we are fighting so much against glasses in the AR world. Azuma seems to say that, at least for now, it’s time we adjust our mindset, remove all of that negativity about glasses and embrace and promote them –while improving them and everything else about AR as well, of course.

While lenses for AR placed directly on our eyes sound ideal, Azuma says we are nowhere near being able to make and market those as the expense is too big and different eyesight prescriptions make it almost impossible, at least at the moment.

Why not change our view and start to imagine our own personalized sets of AR glasses with only our eye smears and sweat on them, adjusted to our own specific eyesight?

As with most things, it’s all how you sell it. Perhaps it’s time to put the focus on how cool all these new AR glasses are going to be. Google Glasses tried and failed and created a kind of stigma around anything that might resemble them. Don’t be surprised if we end up with something that looks quite similar though hopefully works a lot better.

Speaking of AR glasses, or rather mixed-reality (MR) ones, the mysterious Magic Leap is still one of the glasses manufacturers that everyone is keeping their eye on. They promise a magical user experience through speaking to our “visual cortex” in a “biologically friendly way,” according to their CEO. But how? You may wonder. Well, check out this article via Next Reality to see what is included in the recent Magic Leap patent application. The question remains, as posed by many, if there’s more to Magic Leap than meets the eye.

by Sarah Markewich – SIVAR project intern spring 2018


Are VR & AR Tools Under your Company's Radar?

There is always a lot of discussion of when and how AR and VR will finally take off. Some say it is in the process already and others predict 20 years from now. These conversations always come back to headsets, cables and content, among other things that get in the way of a seamless user experience. One thing for sure is that businesses should pay attention to VR and AR trends.

Through my current internship at Howest DAE for the SIVAR project and my VUB master thesis focus on VR in the journalism field, I have been trying out different headsets, content and immersive experiences, and watching and reading about other users’ experiences as well.

When I recently saw mention of the new Asus Windows VR Headset with a flip-up visor, I got excited because it seems like a good direction to head in to allow users to jump back and forth between being present and immersed. One of the aspects I both love and hate about some of the headsets I have used so far is that you can totally lose track of where you are and not even realize there are people in the room right next to you. That might be fun for gaming or truly immersive experiences but it seems and feels unsafe and uncomfortable for a work environment, especially one that involves training.

Speaking of training, it appears to be the part of AR and VR that are already starting to take off. Consumers are more aware of VR thanks to the gaming market but only really know AR via things like Pokemon Go. For CIOs and CTOs, according to a recent article in TechRepublic, awareness of VR and AR as training tools is essential. In that article, J.P. Gownder, vice president and principal analyst at Forrester, says that businesses have to keep VR and AR tools under their radar, especially when it comes to training. In the same article, Tuong Nguyen, principal research analyst at Gartner, says that it is essential to consider which problems VR and AR tools can help solve rather than just to start guessing and trying.

Nguyen also says that task itemization, design and collaboration and video guidance are the top three uses for such technology for enterprises right now. High-risk training situations take precedence as well. In the TechRepublic article, he points out that investing in technology has to make or save a company money to make sense. CIOs, he says, should be expecting cost savings through augmented and virtual training that leads to fewer accidents and mistakes and better accuracy.

In a recent White Paper I wrote about how journalists should approach virtual reality, my conclusion was that the absolute least they should do is to keep a good eye on it and what their colleagues and competitors are doing with it – that the days of simply ignoring it are over. That seems to ring true for many fields. If you want to stay on the cutting edge and remain competitive, as Gownder said, you need to keep AR and VR tools under your radar.

And if you are a headset developer, please keep working out how to go wireless and use flip-up visors or something, anything, that makes the real world and the virtual and augmented ones easier to enter and leave, especially when it comes to training situations on the work floor.

Check out this video discussing the state of  AR and VR in both consumer and business technology.

For more information about the flip-up Asus and how TechRepublic sees it, look here: https://www.techrepublic.com/article/asus-takes-ar-to-the-enterprise-with-flip-up-windows-mixed-reality-headset/

For more insights into the use of VR and AR for training, read this: https://www.techrepublic.com/article/are-ar-and-vr-training-technologies-ready-for-the-enterprise

by Sarah Markewich - SIVAR project intern spring 2018


Upskill hoopt AR naar Mainstream te brengen

Upskill wil het ontwikkelingsplatform zijn voor onze smart glasses, ongeacht het merk. Deze agnostische aanpak is tamelijk ongebruikelijk voor bedrijven die augmented reality-applicaties bouwen en biedt bedrijven een neutrale manier om deze applicaties te bouwen voor verschillende smart glasses-systemen.

GE, Coca-Cola, Johnson & Johnson en Boeing zijn allemaal Upskill-klanten die het Skylight-platform gebruiken in combinatie met Google Glass. De AR-markt is booming, met de herboren Google Glass. ABI Research verwacht dat AR in bedrijfsapplicaties een verbuigingspunt zal bereiken in 2018, met een CAGR van 227%.

ABI Research kondigde ook aan dat Augmented Reality (AR) -logistiek in 2017 goed zal zijn voor 24 procent van wereldwijde 'smart glasses'-zendingen, met een omzet van USD 52,9 miljoen en een groei tot US $ 4,4 miljard in 2022.

"AR smart glasses met zichtbaarheid maakt de handen van de arbeider vrij van traditionele papieren lijsten en pickinstructies en stelt hen in staat om comfortabel, veilig en efficiënt te werken in magazijnen. AR stroomlijnt het werkproces en biedt op zijn beurt aantrekkelijke ROI voor adopters door minder fouten en een hogere efficiëntie, "zei ABI.

 

https://www.youtube.com/watch?v=kYgERc3A1tI

Officiële website:
https://upskill.io/

Het volledige artikel kan u vinden via deze link:
https://vrworld.com/2017/10/11/upskill-hopes-bring-ar-mainstream/


Remote AR met ARKit

Scope AR voegt de ARKit van Apple toe aan de softwaretoolset. Aan de hand van deze demonstratie kunnen we zien hoe de samenwerking van op afstand word veranderd door het gebruik van deze technologie.

Op deze video kunnen we zien hoe een medewerker een reeks aantekeningen of annotaties op objecten in de echte wereld kan achterlaten met de Remote AR-software van het bedrijf, terwijl een externe medewerker live kan observeren op een tweede apparaat. Het idee is dat u een expert op locatie kunt hebben die een minder ervaren medewerker begeleidt. Scope AR's technologie is opgebouwd rond augmented reality-gebaseerde instructies die nuttige informatie bieden, zoals assemblagestappen, over een weergave van de echte wereld, met als doel bedrijven te helpen tijd en geld te besparen door mensen te laten leren op het werk of snel toezicht te houden door externe experts.

https://www.youtube.com/watch?v=vKnGTOQQM-I

Officiële website:
https://www.scopear.com/

Het volledige artikel kan u vinden via deze link:
https://uploadvr.com/remote-ar-scope-arkit/


Merge Cube

Met behulp van augmented reality  heeft Merge VR een kubus ontworpen waarmee kinderen hologrammen kunnen vasthouden en interageren.

De Holo Cube is speelgoed die kan worden omgezet in verschillende objecten van muziekinstrumenten naar virtuele huisdieren, of werelden van mini-blokken.
In combinatie met de VR Bril van de firma kunnen kinderen direct communiceren met de hologrammen.

"Speelgoed is een hulpmiddel die we gebruiken om op te groeien, en de Holo Cube biedt nieuwe manieren om te leren, te spelen en te verbinden met anderen," zei Merge VR-oprichter Franklin Lyons. "In plaats van het gebruik van de typische interfaces van 2D-schermen, ontwikkelen we fysieke producten die de echte wereld samenvoegen met het digitale; Nieuwe manieren creëren voor verbeelding en creativiteit om te bloeien. "

 

https://www.youtube.com/watch?v=9m3zCNVlsEs

 

Meer informatie:
http://www.wired.co.uk/article/holocube-hologram-toy-ces-2017
https://mergevr.com/cube