Real Life Uses of Virtual & Augmented Reality - Coming Soon to a Shop, House, Company, Comic Book & Music Video Near You!

If you do a search on AR and VR "news" each week, you'll see a whole lot of information about the latest uses and developments in the field, which seem to be increasing daily. Skeptics might say that VR is dying (other than in the gaming business) and AR is the only one of the two that really matters anymore. The verdict is not out on that yet. Searches reveal a lot of sectors launching new ways to use VR to save and earn money. As usual, the best advice is to keep your eyes open and on the current VR and AR trends to stay sharp in your field.

Let's have a look at a few of the "news" items the popped off the page in today's search.

Perhaps inspired by Ikea's pioneering use of VR, now Macy's retail and department store is launching a VR experience to help customers walk through their possible, future living rooms to see how the space feels and if the products are right for them. Using a tablet, Macy's clients can design the perfect furniture set-up for their dream home and then immerse themselves in it in one of the 60 Macy's locations to set up this VR furniture pilot. Macy's says that the VR service will drive sales by increasing the customer experience by helping them to choose new furniture in way that is closer to home. It also means more space for Macy's as they see it as a way to show furniture that isn't necessarily present in the shop but can be ordered directly from the warehouse the moment the customer is ready to purchase. You can check out a video of Macy's new VR offer here.

Is it time for your furniture business to look into providing your clients with a VR simulation of their future dream rooms and homes?

What do you think of the Ikea kitchen simulation? Have a look below!

Now that we've talked shop, lets get back to the work floor and have a look at what the major, US conglomerate Honeywell has in mind for VR and AR. As a manufacturer of just about everything, so it seems, Honeywell, like so many companies, is faced with transferring the jobs of an older generation of retirees to a younger one of millennials.  If we are to believe the trend reports, the millennial generation stays in most job positions for no more than 2 years, which can be a nightmare in terms of positions that sometimes require up to 6 months of training. VR and AR training could help solve this issue, which so many businesses face.

Have a look at this recent Forbes article to learn more about what Honeywell has planned.

According to the article, it's also important to keep in mind that younger generations are not fans of passive training. Another Forbes article goes on to say that millennials will not join or stay long at companies that are behind on technology. Studies show that the younger workforce expects to use seamless tech in their daily jobs and would not only look for using VR and AR for training but also for entertainment breaks on the job. While working, it could also be an advantage to set the atmosphere as desired with the sounds and virtual spaces that make them feel more productive. Virtual meeting spaces and the flexibility to work from anywhere and still easily attend meetings will also be a requirement for many future workers.

Take 6 minutes to watch this interview about VR and AR training at Honeywell if you want to know more about their approach.

We've all heard about VR films and we saw when part of the world was taken over by Pokemon Go! Yet, it still came as a surprise to see this exciting news about Will.i.am of the band the Black Eyed Peas talking about his latest dive into the AR world via a graphic comic that comes to life and into VR through music videos, or "projects" as he calls them.

If you like graphic novels, comics, music and want to see some of the potential of augmented reality to literally (or is it figuratively or virtually or "augmentedly", in this case?) make things jump off the page, make sure to watch the Masters of the Sun video below. It's surprising and impressive. Just by seeing the technology in the video, you can already imagine how many ways it could be used for and way beyond entertainment.

In this recent NME article, Will.i.am is quoted saying the following:

If he's right and a shift is indeed happening, a change, then it's probably time for us all to start getting more familiar with VR and AR and to say "fuck yeah" to it as well.

As far as my VR research goes, it actually all started to take shape in my mind while watching this random Bjork VR video that a friend showed me while I was using her mobile VR headset. It made a huge impact on me that I couldn't shake as I love music and had never experienced it in such a way, with so many senses, as I did in that moment. I felt the potential of VR then and have said fuck yeah to it ever since. You definitely have to try it to believe it! My suggestion is to try VR and AR any chance you can to get used to the idea of them as there is no escaping some form of them in the future, whether while choosing furniture, training for jobs,  via experiencing music, comics entertainment and more!

Get your VR headset on and jump in the video below with Bjork!

Immerse yourself in more VR and AR news here next week.

by Sarah Markewich – SIVAR project intern spring 2018


Digitaal studeren met Lifeliqe

De grootste vraag in de educatieve virtuele realiteit: "Is het allemaal hype?"

Er is zeker geen gebrek aan enthousiasme en er is ook geen bewijs dat deze dure en verleidelijke technologie studenten zal helpen.
Maar ondernemers en durfkapitalisten (dit jaar al 1,3 miljard dollar investeringen) wedden dat VR's onderdompelingsfactor studenten
uit hun dagdromen kan halen als ze droge klasonderwerpen kunnen zien die tot het digitale leven komen.

De nieuwste en misschien lustigste poging komt uit Ondrej Homola, mede-oprichter en CEO van de app Lifeliqe,
die 3D-modellen van natuurverschijnselen op tabletten toont, in de augmented reality en in de virtual reality.

Lifeliqe is eind maart in de Tsjechische Republiek gelanceerd. Het is een platform dat een opslagplaats van meer dan 1.000 bewegende modellen
maakt die door eCorinth zijn opgericht.
Deze modellen kunnen op drie manieren worden weergegeven: 'plat' -bewegend model op een tablet scherm, uitgebreid of virtueel.
Zij laten studenten toe om de innerlijke werking van de natuur te onderzoeken, bijv. Het bloedstelsel van een haai, de spieren in een menselijke hand, de aderen in een blad.
De modellen bewegen zich in herhaalde patronen, lijken iets als een GIF met betere schaduw. De haai zwemt, de hand buigt en de blaas blaast in de wind,
alles om na te bootsen hoe het in de wereld bestaat.
Studenten kunnen in en uitzoomen op specifieke facetten of de modellen draaien, zoals ze zouden kunnen,
als ze dichter bij een haai kunnen gaan of de huid terugschillen.

 

https://www.youtube.com/watch?v=HLXxZRBMzks

 

Lees het volledige artikel op:
https://www.edsurge.com/news/2016-07-09-we-tried-lifeliqe-to-explore-what-educational-vr-content-actually-looks-like

Officiële website:
http://www.lifeliqe.com/


Hoe een carrière starten in VR

Waardeer je games als een kunstvorm? Vind je het idee van een carrière in VR spannend?
Wordt u geïnspireerd door de pioniers die in interactieve inhoud breken, om ons te begrijpen op de indrukwekkende VR-ervaringen?

Gnomon nodigt u uit om de artiesten te ontmoeten die deze ervaringen mogelijk maken. Survios is een VR-studio in Los Angeles,
die spellen "meer menselijk" maakt door de kracht van cutting-edge technologie te gebruiken en te investeren in het juiste talent.
Ontmoet Justin Coury (Lead Artist), John Kim (Senior Animator), James Littlejohn (Senior VFX Artist)
en Kevin Wilson (Senior Environment Artist) - vier ongelooflijke talenten van Survios in Gnomon voor een avond van inzichtelijke
presentaties en onbetaalbaar industrieadvies.

Herbekijk het event hier:
https://www.gnomon.edu/community/events/how-to-launch-a-career-in-vr-an-evening-with-survios